Artificial intelligence in Brazil is advancing on the regulatory agenda with the recent approval of Bill No. 2,688/2025 by the Communications Committee (CCom) of the Chamber of Deputies, which establishes the Regulatory Framework for artificial intelligence. The text will still be analyzed by the Committees on Science, Technology and Innovation; Finance and Taxation; and Constitution, Justice and Citizenship, before going to a vote in the Plenary.
The project's advancement occurs within a context of accelerated growth in artificial intelligence in Brazil. Its main objective is to ensure that the development and application of the technology occur safely, ethically, and with respect for fundamental rights. To this end, the bill establishes a structured set of obligations applicable to platforms, developers, and operators of AI systems.
Key points of the AI Regulatory Framework
Among the main guidelines foreseen in Bill 2,688/2025, the following stand out:
- The requirement for transparency and auditability of artificial intelligence systems;
- The requirement for human review in automated decisions with potential impact on rights;
- Identification and traceability of AI-generated content;
- Strengthening the protection of personal data;
- Provision for civil and criminal liability for the misuse of technology, with special attention to the protection of women, children and adolescents.
Differences between Bill 2,688/2025 and Bill 2,338/2023
Bill 2,688/2025 is being processed in parallel with Bill 2,338/2023, known as the Legal Framework for Artificial Intelligence, approved by the Federal Senate in December 2024 and currently under analysis by a Special Committee of the Chamber of Deputies.
While Bill 2,338/2023 presents a broader scope—including topics such as governance, risk classification, and copyright—Bill 2,688/2025 focuses on operational obligations and the definition of illicit conduct related to the use of AI. The simultaneous processing of the proposals demonstrates the maturation of the regulatory debate in Brazil and may result in a more complete and complementary legal framework.
Impacts for businesses and corporate use of AI
Technology companies, startups, and organizations that use artificial intelligence in their products, services, or processes should closely monitor developments in this area. Depending on the final draft of the project, the following may be required:
- Contractual adjustments with technology providers, especially regarding civil and criminal liability;
- Review of policies regarding the use and processing of personal data;
- Implementation of algorithmic auditing mechanisms;
- Updating internal governance structures, including processes for human oversight of automated decisions.
Regulation of Artificial Intelligence in Brazil: what to expect
The approval of Bill 2,688/2025 represents a significant step towards consolidating a safer, more ethical, and legally predictable digital environment. This move reinforces the global trend of regulating artificial intelligence and signals greater legal certainty for both companies and users.
To access the full text of Bill No. 2,688/2025, Click here.
Simões Ribeiro has a team specialized in the subject, which continues to monitor updates on the AI Regulatory Framework.
